Alba

Weaving artisan stories into a global brand

Weaving artisan stories into a global brand

Services

Design

Client

Alba

Info

Alba, a boutique hotel inspired by minimalism and natural beauty, trusted me to craft a timeless visual identity. I designed a custom logo, signage system, branded touchpoints throughout the hotel, and a full brand guidelines book to ensure a cohesive guest experience.

Casa Nomad invited me to build a brand that honored the authenticity of Oaxacan artisans while appealing to a global audience. I crafted a rich, storytelling-driven identity, designed e-commerce experiences, and developed packaging that put the artisans work at center stage.