Sephora Compaign
Services
Design
Client
Sephora Compaign
Info
Luz de Tierra is a new skincare brand born in Oaxaca, focused on natural ingredients and sustainable practices. I was brought in to create a calm, confident identity that would reflect their values, slow beauty, earth-based formulas, and ethical sourcing.
Casa Nomad invited me to build a brand that honored the authenticity of Oaxacan artisans while appealing to a global audience. I crafted a rich, storytelling-driven identity, designed e-commerce experiences, and developed packaging that put the artisans’ work at center stage.
